What is content strategy?
Content strategy guides all of your content efforts. It helps you know what to say, how it say it, when, and how often.
Content strategy includes:
User and competitive research
Evidence-based personas
Messaging strategy
Brand voice and tone
Information architecture for websites
Editorial workflows and governance plans
Why you need it:
Better for users
We don’t need to tell you about digital clutter. Content is everywhere — and most of it’s useless. But with a content strategy that’s rooted in user research, we’ll help you create content that people want, need, and love.
Better for business
Without strategy, businesses lose tons of time and resources creating content that doesn’t work, never gets updated, and causes more trouble than it’s worth. Content strategy avoids all that (and makes you more money).
Let’s make your content work
We’re here to help. Send us a message about your content challenges or opportunities.